Corporate Identity

CI Story

The keywords of Shinhan Financial Group’s

BRAND IDENTITY is…

Expanding forward into the world as an international financial company taking the lead in the 21st century, acting as the Leader of the customer-oriented and secure financial groups and with a Scale inclusive of a diversified and integrated financial network.

GLOBAL

Large scale, professionalism, and representativeness take a leap into a global financial Brand representing Korea in this era of globalization

HOPE

The dove and bud as the key elements of the existing CI are reinterpreted to represent the hope for the bright future

FUTURE

“S” Stands as a symbol for Shinhan and represents the path it takes toward endless growth.

Meaning of CI

The dove and bud, the previous symbols of Shinhan Financial Group, are reinterpreted to represent the hope for the future in the 21st century.

The “globe” is a symbol of globalization, while the S in the middle of the globe means the path of this financial company taking steps toward endless growth When it comes to the colors applied, the blue color was used to represent the sophistication, confidence, reliability and scale along with the gold color that symbolizes development and passion.

Both colors express Shinhan’s confident vision and stature as a global financial company making a challenge for the world.

For the logo, a familiar, elegant looking serif type is used in both Korean and English to distinguish its image from others. An effective and differential color system is applied to signs. bankbooks and cards to implement the Shinhan’s innovative will for the future and great leap into the globalization.

Brand Identity

Togethership

Shinhan Bank’s goal and vision and its core strategy to achieve finance leadership is the combination of “Finance Leadership” and “Togetherness with Customer”. Shinhan Bank’s leadership is not just for the bank’s benefits, but is to grow hand in hand with the customers and ensure their success.